About Us
Our Story
MSME is a personal care and wellness company dedicated to bringing the world's most advanced beauty technology to everyday life.
Who We Are
Founded in 2014, MSME is a global brand under the American Aihua Group, specializing in beauty equipment, health care products, and cosmetics. As a France-designed American brand, we focus on developing cutting-edge personal care products with professional-grade performance.
Our brand philosophy centers on creating a "mobile beauty salon" for modern women — opening a scientific skincare and beauty revolution. The MSME logo embodies femininity and elegance, with the "S" representing the beautiful curves of the female silhouette.
With our signature champagne gold and poppy red color palette, we convey a sense of premium quality and refined character that defines every product we create.
Our Mission
Slogan
“Treat the best life with the most beautiful self”
Mission
Making beauty and health easier for everyone.
Vision
Become the exclusive beauty care brand for women in the new era.
Positioning
Leading the era of women with innovative personal care technology.
Our Journey
Milestones
Founded
MSME established as a global beauty brand under the American Aihua Group.
Global Expansion
Products launched in multiple international markets across Asia and Europe.
Industry Recognition
Partnership with major entertainment and media companies. Expanding product lines.
Innovation Milestone
200+ patented technologies. Participation in China International Import Expo. Sales in 20+ countries.
New Era
Entering the health therapy market with expanded product portfolio including phototherapy and wellness devices.
What We Stand For
Our Values
Effective
Every product is engineered for measurable, visible results backed by clinical technology.
Healthy
We prioritize safety and wellbeing in every product, meeting the highest international health standards.
Beautiful
Elegant design meets advanced functionality — beauty in both form and results.
Tasteful
Refined aesthetics and premium craftsmanship that reflect modern sophistication.
Valuable
Professional-grade technology at accessible price points — exceptional value for every customer.
Convenient
Designed for the modern lifestyle — professional treatments anytime, anywhere.
200+
Patented Technologies
20+
Countries Worldwide
10+
Years of Excellence
6
Product Categories
International Certifications
Our products are certified by the world's most respected regulatory bodies, ensuring the highest quality and safety standards.
Ready to Partner With Us?
Whether you're looking for distribution opportunities, OEM partnerships, or custom product development, we'd love to hear from you.
Contact Us